We knew it was only a matter of time before somebody thought of having cigarettes join the electronic bandwagon with mails, cards, books, and well—pretty much everything else. Yes, the cigarette has now earned the iconic e- nomenclature! Though not a lot of people know, the electronic cigarette (or the e-cigarette or e-cig) has actually been around as early as 2004. It was invented by a Chinese pharmacist in 2003, introduced to the market the year after, and received its international patent in 2007. It is relatively still in its baby stage so you probably haven’t heard much about it or seen people ostentatiously wielding it around—but pretty soon you will!
E-cigarettes work by utilizing heat or ultrasonics to vaporize a liquid solution (known as e-liquid—yes, an e-liquid!) into an aerosol mist that can be inhaled. Think of nebulizers and humidifiers—it more or less works by the same principle. (And isn’t that ironic?) It is essentially designed to simulate that act of cigarette smoking so it looks, tastes, and even feels just like a real cigarette stick. In case you were wondering, the e-liquid isn’t a digital electronic liquid like those digital waterfalls in electronic landscape frames. It’s an actual liquid solution that contains the heart and soul of a cigarette stick—nicotine. E-cigarettes are therefore not technically smoking cessation devices. (Duh, it still contains nicotine!) It is, however, a healthy alternative to smoking. Think about it—the same physical sensation, the same flavor, the same feeling of confidence and freedom, all the fuzzy, relaxing, stimulating effects of smoking without threats of lung cancer or asthma or disturbing the old lady that sits beside you in the waiting area. Dads could smoke without worrying their kids might harness some of the harmful effects of their—let’s face it—bad habits. Already sick people who would rather stay sick that put the stick down can put the stick down and pick up the e-cigarette!
The leading brand and manufacturer of e-cigarettes today is Janty by Janty World. Janty has been in operation since 2006, first producing the Janty Yentl, followed by the Mini-fogger series. These pieces come in slick and elegant designs that fit perfectly with anyone’s daily swagger. They come in black too so you can’t help but look fly with them. They then introduced the Kissbox series, which was patterned from the KISS (keep it simple and slick) principle. The Kissbox features user-friendly ease-of-control buttons and can be powered via USB (so you can charge your Janty Kissbox with your iPod while you’re working). After the Kissbox came the Janty Stick, the first ever e-cigarette in a non-cigarette shape. It is also tagged as the most durable and best-selling e-smoking device in the market. Come 2009 and Janty launched the eGo Tank, a long-lasting battery-powered e-cigarette with a unique, ergonomic design. This was said to have wowed both consumers and critics alike. Janty’s innovations in the new but soon-to-thrive business of electronic smoking is constantly in the process of upgrade, development, and, ultimately, perfection. In 2011, they will again launch another series that will surely knock the socks off smokers—electronic or actual—and nonsmokers alike. Their electronic smoking devices are guaranteed safe; no need to worry about getting cancer, whether from electronic radiation or malevolent cellular growth, or asthma or any other diseases associated with tobacco smoking. Janty products are designed for the satisfaction, convenience, and safety of the consumers.
“Smoking is like jumping off from a high-rise building; you might enjoy the feeling of falling down, but you’re going to hit the ground sometime and die.” This was what my health teacher told the class way back in high school. Looking back now, I know she’d been right. No matter how glaringly bold the health warnings are on cigarettes, people still don’t care. One out of five people have jumped off the building. One out of five of those who jumped have hit the ground; the other four are on their way. Janty changes this picture. Janty takes care you don’t hit your head on the cold hard ground. Janty lets you fly. Some inventions make evolutions in the world of the digital and the electronic, but Janty takes the evolution and turns it into a revolution. That is what real innovation is about.
